Attended one day of the conference and learned a few interesting things:
1. The commoditization of video has made video very powerful. Production value not so important. Instead length is (2-3 minutes). The microvideo is in!
2. Enterprise Search does not effectively create organizational knowledge.
3. Social software is an example of the mantra - the right tool for the task. people have the freshest stuff in their brain, not written up somewhere.
4. How do people trust each other? What impact does this have on social software? Trust is about sourcing and assumption of accuracy.
5. Why use video?
a. Empathy
b. Credibility
c. Enhance or Affect Mood
d. Engaging interest
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